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Welcome to TAANGH, where creativity intertwines with conscience. TAANGH, drawn from the Punjabi expressions of Aspiration, Longing, and Yearning, encapsulates our transformative journey. We ardently strive to bridge the chasm between forgotten history and contemporary design, reshaping the landscape of how products are crafted today.
With our roots firmly grounded in Punjabi heritage, our narrative unfolds by embracing local ingenuity. We meticulously source raw materials from the vicinity, uncovering our eureka moment in the overlooked realm of waste. Embracing the ethos that "Art is never finished, only abandoned," we challenge the notion that waste is the end of the line. Abandoned materials hold untapped potential, a wealth waiting to benefit us all. Join us in celebrating the beauty of sustainability and craftsmanship, where waste is not an endpoint but the genesis of something truly extraordinary.
Casting our
Legacy
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Crafting our Tomorrow
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We often miss the creative potential in our immediate surroundings, opting for uninspiring designs replicated from abroad. This approach populates our landscapes with unremarkable structures. At TAANGH, we are on a mission to change this narrative by embracing our innate creativity.
Our journey commenced with a fashion designer's mission to counter the environmental impact of the fashion industry, focusing initially on textile waste. Along the way, we uncovered an abundant waste resource: agricultural waste. This discovery marked the inception of our first Home Decor Collection - Ibtada(ਇਬਤਦਾ).
Our work extends beyond crafting products; it is about curating meaningful experiences. Informed by historical lessons and employing design thinking as our guiding principle, the essence of TAANGH is embodied in our distinctive style, systematic approach, and enduring commitment.